Hi, I’m Joseph.

I am an ACC qualified executive and creative business coach.

I principally coach entrepreneurs and brands to help build meaningful and sustainable creative businesses.

‘‘Starting and running a business is a creative endevour. Sometimes we can lose sight of this and feel stuck or lost. I believe coaching can be a great tool for unlocking your creative guiding principles and realigning with how to best move forward.’’

My Background, Coach Training and Approach

Background

I have over twenty-five years of experience as company director and co-founder of UK luxury fashion and interiors company, Matthew Williamson. During this time I have directed and managed international growth along with corporate transition and been responsible for all company operations. Overall, I have learned the importance of harnessing and trusting the creative impulses that drive a successful enterprise in order to mould a business that is both sustainable and aligned to the founders’ vision and values.

Coach Training and Approach

My coaching journey began with a 7 month training program starting July 2023 with Barefoot coaching in business and personal coaching. In October 2024 I gained the ACC qualification from the ICF after 100 hours of coaching and passing the accrediation exam. I am particularly drawn to intuitive coaching techniques as a portal to creating foundational change for my clients.

I believe that coaching is a true partnership between the coach and the client in a thought provoking and creative process that inspires the client to maximise personal and professional potential. Through coaching conversations, my coaching goal is to ask the most impactful and relevant questions in service to the clients growth and movement towards achieving their own goals.

Matthew Williamson Spring Summer 1997 Fashion Show

Client Testimonials

Tille Del Negro,
Founder & Creative Director, More Decor.

‘‘I started working with Joseph at a major transitional moment in my working life. He was instrumental in helping me clarify what I was aiming for in my business and what held me back, to navigate what can be at times challenging professional relationaships but more importantly, the relationship I have with myself and my vision.

Joseph is a veteran in the world of business: he is wise, direct yet considerate and generous with his time and energy. His approach was personally tailored and full of sharp insights. He gave me the confidence to rebrand my business in a bold and precise way and I could not praise him enough.’’

Sophia Johnson,
Head of BBD Academy, Kurt Geiger.

‘‘Working alongside Joseph Velosa as the Business Coach for our first pilot cohort at Business By Design Academy has been an incredibly rewarding experience for both our young future professionals and the programme itself. I have also team-coached these aspiring creatives together with Joseph, helping them move toward their professional goals with clarity and confidence.

Business By Design is a transformative, immersive learning programme created by young people, for young people, with a mission to foster a kinder, more inclusive world. Joseph’s expertise and personalised coaching have been invaluable, building our young professionals' skills and fostering a mindset ready for the creative business landscape. His commitment and guidance have truly enhanced our programme, setting a solid foundation for their future success in the creative industries."

Fran Lee,
The Flourish Group CIC.

‘‘Time is really important to me, I run two businesses along with juggling a family so if I’m honest, coaching felt like an indulgence. I couldn’t have been more wrong. Being coached by Joseph has fundamentally changed the way I do business and the way I think about business - it has changed me for the better.

Joseph urged me to challenge myself to seek the answers to my many questions importantly in a kind and supportive manner. Creating a safe space he ensured my personal and professional development was strategic and well considered founded in thoughtful, reflective decision making which has resulting in the set up of a not for profit organisation that is flourishing.

The lessons I have learnt through the coaching sessions I will carry with me forever. I would highly recommend him to everyone and anyone, no matter where you are in your career.’’

Get in Touch!

Schedule a free 1:1 30 minute introductory session with me to discuss the possibilty of working together.